Volgens Forrester zijn de Europese online retailers dit jaar optimistischer over de verwachte online kerstinkopen dan in 2008.
Although there is more optimism, consumer sentiment still remains fragile, and most retailers remain cautious: Most European Net users are worried about the state of the economy and their own personal finances. Even so, convenience, choice, and low prices will continue to attract new shoppers to the Web and drive sales.
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